The most important component of any direct mail acquisition program is list selection, because even the most compelling message is wasted on the wrong audience.
At DRS, we give this crucial component the attention and care it deserves. We conduct in-depth research of your donor and prospect profile, so that we can identify lists with similar characteristics. Our experienced list brokers and account managers then carefully research donor, mail responsive, and compiled lists before recommending them. Final selections will closely mirror your current profile or target a potential audience to test.
List Exchange Management
Prospect list exchanges, when properly managed, can be a safe, cost-effective way to improve response and extend the reach of your tight direct mail fund raising budget.
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If your organization currently conducts list exchanges, we can handle the details. If you have not done list exchanges but would like to consider your options, our experience can help you to get started.
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